Ассоциация директоров по Коммуникациям и корпоративным Медиа России

Анастасия Зорина

Отрасль: Медпром и Фарма*

Место работы: Sanofi

Должность: Руководитель отдела коммуникаций Санофи в Евразии / Head of Communications, Eurasia

Город: Москва

Дата рождения: 2 августа

Образование
  • Advanced Facilitator Skills
  • Leadership in PepsiCo Operational Model (Corporate Trainer)
  • Goethe Institut, Start Deutsch Course, A1 Sertifikat

Задачи на занимаемой должности

Head of Communications, Eurasia

май 2018 – настоящее время2 года 1 месяц

Moscow, Russian Federation

Development and implementation of the corporate communications strategy across the region
- Company image and reputation
- Internal and External Communications
- Crisis communications
- Managing and development of the best in class team of communicators (6 direct reports, 4 dotted-line reports)

Head Of Communications, Russia

июль 2016 – настоящее время3 года 11 месяцев

Moscow, Russian Federation

Development of corporate communications strategy
- Building up and strengthening company image and reputation
- Internal and External Communications
- Crisis Communications
- Management and development of the Communications team members (6 FTEs)

Опыт работы

До прихода в Sanofi

Pepsico

Senior Communications Manager

июль 2013 – июль 2016 3 года 1 месяц

Moscow, Russian Federation

Supervising communications of the whole Po1 business:Food and Beverages categories (liaising with the Brand Mktg, Sales, Supply Chain, R&D, Production teams, liaising with the corresponding industry associations,leading cross-category PR campaigns aimed at education of the consumers and dispelling myths on the corresponding product categories, crisis communications) including snacks, CSDs, juices and other beverages in addition to PR campaigns aimed at enhancing the corporate image and...

Senior Communications Manager, Executive Communications (secondment)

нояб. 2015 – март 20165 месяцев

Purchase, New York

PepsiCo Executive Communications. Office of Chairman and CEO.

Ferrero

PR & Internal Communications Manager

июнь 2011 – июль 20132 года 2 месяца

Moscow, Russian Federation

- PR and Media relations
- Event Management
- Internal Communications
- CSR
- Crisis Communications
- Stakeholder communications (Associations, Embassies, local communities, KOLs)

Danone

Internal Communications Manager

май 2008 – июнь 20113 года 2 месяца

Moscow, Russian Federation

Head of Internal Communications function in Danone Russia, Dairy Business Unit (team of 2 FTE in subordination)
- Corporate events
- Corporate media
- Internal communications
- CSR
- Health Ambassadors project leader (employees engagement & educational program)
- Danoners World Cup project leader, Russia

Banca Intesa

Internal Communications Specialist

авг. 2007 – май 200810 месяцев

Moscow, Russian Federation

- Corporate events
- Corporate communication tools development and support
- Copywriting and speechwriting
- Administration of the department work

Unilever

HR Department Assistant (to C&B)

авг. 2006 – авг. 20071 год 1 месяц

Moscow, Russian Federation

- Support of the corporate insurance programs (voluntary, obligatory, life insurance), tender process management
- C&B reporting, analytics, statistics
- Administrative support to the C&B Department

Общественная деятельность и заслуги
  • TOP 100 Comms: #1 Comms Head in Pharma and Medical Industry

Association of Managers июнь 2019

  • Top Communications Project 2011

MediaLine Publisher House, Odgers Berndtson, PRP Group, BBCG. авг. 2011

DANOSFERA corporate magazine got into short list (top-3) of the best corporate magazines

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